01 - OVERVIEW
Frosted Pumpkin is one of Atlanta's leading premier wedding cake baker. They are a family-owned business for more than 30 years, fueled by their love, creativity, and commitment to family. Finally realizing their niche, Frosted Pumpkin Gourmet became Frosted Pumpkin Wedding Cakes; and at just the right timing like weddings, Jeff & Karyn decided to rebrand their company, from a new logo to a website facelift, all set to embrace the joy of 2024 with open arms!
Their mission is "to make meaningful bonds and unforgettable experiences with our clients through our delectable creations."
02 - MISSION
Creative Pandas was hired by Frosted Pumpkin to align their brand with their mission. From giving their logo a new look to developing their new website from Squarespace to WordPress. Creative Pandas now also manages Frosted Pumpkin's social pages and blog posts.
old home page
old flavors & pricing page
03 - SERVICES
Rebrand. Website Design. Web Development. Social Media. SEO.
Rebrand the old logo to a newer look but still elegant and classy. Creation of branding guidelines including: mission & vision, voice (persona, tone, language, purpose), logo variations, logo mockups, letterhead design, typography and color scheme.
Redesign of the old website to match their rebrand. Rebuild the website from the ground up - transferring to WordPress from Squarespace.
Assist in Social Media pages (Facebook & Instagram) by posting on a weekly basis, enable cross-posting and schedule automation of posts.
Build on SEO, their old one had none whatsoever; creation of a blog page and weekly content creation for blogs shared on Facebook. Integration of Google Analytics for tracking of events and results.
Rebranding
Branding Guidelines
Website Redesign & Development (WordPress)
Redesigned Home Page
Redesigned Flavores & Pricing Page
04 - RESULTS
Social Media Results
Since Creative Pandas took over Frosted Pumpkin's social media pages last December 2023...
Facebook Reach went up 200%; from 99 in November to 333 today & Instagram Reach went up 148.4%; from 355 in November to 1,036 today. Facebook Page visits went up 154.2%; from 58 in November to 183 today. Instagram Profile visits went up 30.6%; from 170 in November to 273 today.
November Social Media Analytics
December Social Media Analytics
Facebook Post reach went up 72.3% from 184 to 317. Engagement went up 966.7%; from 9 to 96.
Facebook Reach & Engagement
Instagram Post reach went up 65.5% from 773 to 1,300. Engagement went up 372.9%; from 85 to 402.
Instagram Reach & Engagement
04.1 - RESULTS
SEO Results
Since Creative Pandas added SEO elements to Frosted Pumpkin's website, we've been able to track users, traffic, events and demographics which are used for the enhancement and improvement of their marketing materials, campaigns and websites.
Frosted Pumpkin's Google Analytics Overview
Frosted Pumpkin's Traffic Acquistion Summary
Related Work
Ready to take the leap?
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